Crafting the stories that drive business

At Portola Strategies, we’re in the corporate clarity business – helping CEOs, executive teams, Boards and marketing professionals:

• Understand the internal and external forces that shape their company's identity and market position;
• Create positioning strategies that reset industry standards and marginalize competitors;
• Create clarity and consensus around their company's story;
• Design marketecture graphics -- those pictures-worth-a-thousand-words -- to visually represent market strategy, business trajectory, processes, product architectures, and competitive landscape;
• Develop strategies for driving their story across the value chain.
  

 

Our services are based upon a unique, field-tested methodology called the Architecture of Identity – a proprietary approach that helps organizations shape corporate positioning, drive strategy and effectively communicate their story to the people that matter.

Developed over six years working with start-ups, mid-cap companies and multi-national corporations, the Architecture of Identity is the lens we view your company through.

 

>> More about the Architecture of Idenity